Great Corporate Video: Examples and Types for Effective Brand Awareness

What is a Corporate Video?

Corporate videos are essential tools for businesses, designed to showcase a corporate brand and communicate their message effectively. With experience working on corporate content for Hyundai and Boston Dynamics, as well as producing videos for startups in London and Bournemouth, I’ve seen how corporate videos can serve various purposes—from promoting a product or service to enhancing recruitment efforts. For instance, Microsoft’s engaging corporate video illustrates how a tech company can leverage media to reach potential customers. In the world of corporate video, the goal is clear: to drive conversion and generate interest in specific products while building trust and reinforcing brand values.

Understanding Corporate Video Production

Corporate videos are designed to serve various purposes within a business, including promoting a brand and educating employees. These videos provide a dynamic way to engage viewers and tell your story effectively. In today’s fast-paced environment, senior executives would rather watch a video than read lengthy reports, making it essential to integrate video into internal communication strategies. With the right approach, even a modest budget can yield impactful results.

When creating corporate videos, Storyfinding plays a crucial role in uncovering the most compelling narratives within the company. By conducting interviews with key team members and exploring significant changes, Storyfinding ensures that these videos authentically capture the brand’s vision and values. A deep understanding of the company’s story space helps craft videos that resonate with both customers and employees, making them more than just marketing tools—they become powerful connections to the brand. Integrating Storyfinding into marketing strategies can attract top talent, keep clients and partners informed, and ultimately drive engagement that leads to stronger brand loyalty and increased sales.

Types of Corporate Videos: What’s the Difference?

In the world of video, understanding the different types of corporate videos can significantly impact a business’s marketing strategy. A video production company can help create branded media that aligns with a business’s goals. For example, recruitment videos are designed to attract talent, showcasing the company culture and values, while corporate videos tend to focus on brand storytelling or product promotion. Unlike other videos, a corporate video doesn’t just entertain; it serves a specific video’s purpose, whether to inform, educate, or engage. This is where the video style and video concept come into play, affecting how audiences perceive the brand.

How Can Corporate Videos Serve Your Business?

Building Brand Awareness Through Engaging Corporate Videos

Building brand awareness is crucial for any business, and best corporate videos can be a powerful tool in this endeavour. In L.A, where competition is fierce, companies want to sell their specific products or services effectively. Engaging corporate videos help convey the brand message in a way that resonates with viewers, making them more likely to connect with the brand. By leveraging a professional branding agency, businesses can create high-quality videos that showcase their unique selling points.

When you host your video on various platforms, you increase its visibility and allow prospective clients to learn more about a product or service. Unlike traditional advertising filled with bells and whistles, a well-crafted corporate video offers authentic storytelling that meets the expectations of what one is expecting from a brand. As one of our many suggestions, consider incorporating testimonials or case studies to enhance engagement, as people enjoy reading personal experiences and success stories.

Using Testimonial Videos to Showcase Your Company’s Brand

Using testimonial videos is a powerful way to showcase your company’s brand. These videos want to sell the authentic experiences of your customers, which helps build trust and credibility.

In addition to customer testimonials, incorporating training videos for new employees can further enhance your brand image. These videos not only educate but also align your team with the company’s values and mission.

Ready to see the impact of a well-crafted corporate video? Watch this testimonial I shot and edited with one of my most important clients, Charles Werb, adventurer, inventor, and business owner. His story is a perfect example of how powerful video can be in showcasing a brand and building trust. Check it out here:

What Makes a Great Corporate Video?

How do I Use Storyfinding in My Process?

Storyfinding is the essential first step in creating remarkable films, ensuring that every story is built on a foundation of deep understanding and strong characters. The process involves speaking with multiple people within a given story space to uncover key insights and identify the most compelling and relevant characters. By prioritizing listening over assumption, Storyfinding helps filmmakers develop stories that resonate on a deeper level. This approach not only leads to more impactful storytelling but also streamlines production, reduces revisions, and maximizes creative potential​​.

Key Elements of a Compelling Corporate Video

Creating a compelling video follows six key storytelling stages to engage and inspire audiences:

  • Hook – Captures attention instantly, drawing viewers into the story.
  • Conflict – Introduces a challenge or problem that creates intrigue and emotional investment.
  • Initiation – Marks the turning point where action begins to overcome the conflict.
  • Journey – Showcases the struggle, growth, or transformation, making the story dynamic and relatable.
  • Resolution – Provides closure by offering a satisfying conclusion or solution.
  • Jab – Leaves a lasting impression, whether through emotion, a call to action, or a memorable message.

By structuring videos with these elements, brands and storytellers can craft engaging narratives that deeply connect with their audiences​.

Production Value: How It Affects Viewer Perception

Production value significantly impacts how viewers perceive content, influencing their emotional engagement. High-quality videos make a lasting impression, prompting viewers to buy a product or take action. To achieve this, I use the cinematic Blackmagic Pocket Cinema Camera 4K, ensuring stunning image quality, paired with RØDE microphones for crystal-clear audio. A business wants to create compelling content that resonates with its audience, utilizing marketing tools effectively. Behind-the-scenes footage that includes interviews can humanize a brand, making it relatable and trustworthy.

According to Forbes Insight, the right content can be the next big thing in marketing. By showcasing the changes within a company and its values, brands can better connect with potential customers. A strong call-to-action in engaging content further encourages viewers to take the desired steps, whether that’s to learn more or make a purchase.

How to work with Johan

Ready to create a compelling corporate video that elevates your brand? Get in touch today to book a free discovery call and explore how I can help. Use the contact form below to start the conversation!